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Case Study

Glasgow Caledonian University Fashion Showcase

Our Client

Glasgow Caledonian University 







The WHY 

The GCU Fashion Showcase returned this year in spectacular style, featuring a catwalk show, digital exhibition, and garments designed for live industry projects. 

The 2023 theme for the showcase, ‘GCU Urban’ featured impressive student designs inspired by architecture and the avant-guard Cubist movement. Brands such as MacGregor and MacDuff, and Mackintosh were involved in the design briefs, asking students to introduce tartan fabrics to a new audience, and create a contemporary capsule to pay homage to the 200 year old anniversary of the Mackintosh coat brand. 

Even in early discussions with the GCU their “Why” became very apparent, the showcase was dedicated to recognising the countless hours each student put into their work over the past academic year and celebrating their talent. So, Sparq was brought on board to make sure the GCU Fashion Showcase got the Milan Fashion Week treatment and to give the designs the fierce catwalk treatment they deserved. 

Our Challenge


The runway was adorned with mesmerising lights to illuminate the clothes and give the full fashion week look. To showcase every intricate detail of the designs, cameras were strategically positioned at the end of the runway, which were linked to screens placed above the audience, capturing every strut and twirl creating a memorable and high-end fashion experience. 



On the day, attendees were invited to walk through a striking digital exhibition before the catwalk commenced, showcasing innovative fashion branding through student magazines, lookbooks, and visual merchandise schemes.

Following this, guests took their seats beside the runway and the show was underway! Hosted by TV presenter Sophie Wallace, the sold-out show began by speaking with three of the featured students to understand the meaning behind their designs and their hopes for their future in fashion. 

Then... Lights. Camera. Action.

102 students featured. 22 models. 125 garments on display. 

They strutted, twirled and smouldered down the runway and stunned with a masterclass of student fashion design. 

The show concluded with a speech from Professor John Lennon, Dean of Glasgow School for Business Society, said: "What we've seen tonight is what this country does very well - creative talent that blows you away. Every year the showcase gets better and better.

To round off an evening of glitz and glamour, guests were met with a live DJ set and a drinks reception. We were so proud to have been a part of such a special event and showcase the hard work the student designers.