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Case Study

ABP Bodyshop Awards

OUR CLIENT

Auto Body Professionals 

WHERE

Manchester Central 

ATTENDEES

4000+

TYPE

Live

The WHY 

For the eighth year running Sparq were delighted to partner up with Auto Body Professionals (ABP) to deliver full technical production for their highly anticipated British Bodyshop Awards and after party celebration. 

As one of the biggest awards of its kind ABP wanted to make sure the night was unforgettable for all of its attendees. Before our team got started on planning the event, we talked to ABP to understand their “Why”. Being involved for the past eight years of this event meant that our team were able to understand the history of the ABP awards, why they began and how they have developed over time. 

We ask “Why?” each year to see how ABP want to progress the event, what they want to achieve and what memories do they want to leave people with?

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Our Challenge

The HOW

The stage was set and Manchester Central was transformed into an Oscar-esque awards evening. With the use of our broadcast level AV equipment and a custom set of LED and projection, featuring over 108 lighting fixtures, 4 haze machines, and 6730 meters of cabling, our team created a visually stunning atmosphere. On top of this, the presence of 56 speakers strategically placed across the site ensured excellent audio quality throughout the event and well into the evening where the fun continued!

The atmosphere was electric, and we were so proud that our team were able to create some unforgettable memories for our client and their guests, and for some extra fun, we rigged, ran the show and de-rigged within a short 21 hour window.

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Results

The WHAT

Expectations were high as past awards have seen clients and attendees keeping up the celebrations until 4am. Set in the popular venue of Manchester Central, with the sun blazing through the large windows it truly was the perfect setting for a magical night of celebrations.

The initial ceremony took place in the main hall, as attendees were treated to a delicious 3-course meal served with complimentary drinks. The lights dimmed and the excitement set in as the delegates were eager to get the night underway. The opening remarks were made by none other than the One Show’s, Alex Jones. As the winners were called up to the stage their names flashed across large digital screens and a floor level camera man to follow them up from their seats to give them the true VIP experience. 

After their delicious meal and award celebrations, the next thing on everyones mind was FUN! 

Guests were able to step through the doors into a complete wonderland of fairground swings, poker tables, helter skelters, dodgems and other thrill rides to have them twisting and twirling into the early hours. With a fully stocked bar and our full set up of 56 speakers across the site, attendees could dance the night away to their favourite songs or look at the fun below whilst high up on the swings. 

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