We worked closely with NOAH and oversaw full technical production for both the conference session and test drive area, which took place in Silverstone’s Stowe Complex. In the main room, we installed three screens in a u-shape formation complete with projection blend to create a truly immersive experience. Sound enhancement, including D&B Q7s and Q subs were fixed in close to proximity to the audience to further enhance this.
Noah created some fantastic graphics and content, so we worked to ensure all the lighting and sound complemented these. A fantastic light sequence led to the big reveal of the new model, with the delegates then moving in to the next room for the all-important test drive. The drama didn’t stop there, a haze machine, LED batons and Robe Robin LED beams, plus dramatic music in the nine-pit garage, helped gear the delegates up for the driving experience.