The premium experience began right from the very moment guests stepped through the doors. Dynamic signage and branding took guests on a journey of discovery right from reception through the tunnel, before arriving at the main auditorium for a series of keynotes. The exclusive unboxing session followed, which took the experience to the next level with personalised stations for each of the VIPs.
The journey didn’t stop there. A dual-branded pit stop provided a personalised photo op, and a chance for the guests to try their hand at pit stop duties. There were also multiple builds in the form of product displays and personalised lockers packed with exclusive merchandise for the guests to unlock.