OnePlus 7 Series Launch
OnePlus unveiled its eagerly awaited 7 Series smartphone at a global launch at Printworks London. We delivered 360 technical event production, which covered everything from creative concepting and visualisation right through to the final delivery of the event.
Technology fanatics came together to witness first-hand the official launch of the new devices, through a series of exciting activations, hands-on demos and an immersive keynote. To heighten the guest experience, the event journey began from the moment guests reach the venue with large format print lining the walkway, dedicated registration desks and bespoke lounges.
The technical bit
An immersive LED walkway led to the main plenary area, which saw a HD 16m x 4.5m 2.5 mm pitch LED screen complete with two 7m LEDs to ensure dynamic content and camera to presenter footage was displayed to the max. LED also furnished the ceiling and floor. Chauvet lighting, including washes and beams, helped create a mesmerising lighting display.
We also designed and created the product experience zone which included a gaming zone with OnePlus partners FNATIC, a real time 5G zone to depict the difference between 3G, 4G and 5G and to a wide-angle phone camera zone which showcased images ‘shot on OnePlus’.