Combining the best of live and digital to create extraordinary event experiences
Arbonne spring into summer virtually
Our event partnership with Arbonne UK started over 5 years ago and over the years has delivered amazing events across the country. This years’ flagship UK Arbonne Advantage Conference (AAC) was no different welcoming over 2,500 Arbonne Independent Consultants through Arbonne’s virtual doors.
In early 2020 everything was in place to deliver three national roadshows in June to provide key training on new product launches. However, with the current global climate, the team decided the best plan of action would be to hold their first virtual training event.
Having a full service digital team meant that Sparq were able to support Arbonne in their change of course and provide knowledge, full production for the stream and support all of the presenters with orientation and guidance. Remote backup recordings were ready just in case a live feed was lost.
A resounding success
The Spring into Summer Training Event was a resounding success and attracted over 2,500 Independent Consultants who watched training on various business topics, as well as motivational and inspirational pieces.
To support the training, Sparq added interaction to the platform with a chat room and social stream for the event hashtags that ran throughout. Arbonne were able to have full moderation of the modules to ensure the appropriate messaging came through from the channels.
To bring an element of the live event to the virtual environment, DJ duo Freight Train opened Arbonne’s event with a live DJ set that went down a storm amongst the viewers, with hundreds of messages on the chat that continued throughout the entire training.
The Sparq and Arbonne event team integrated seamlessly to put on an immersive event for the Independent Consultants that echoed the same qualities as seen in live events. Arbonne trusted Sparq to deliver and we became an extension of their team to help achieve their expectations.
Kelly Lloyd-Sanderson, UK Marketing Director at Arbonne
"This was our first virtual event in the UK and we had to move and learn fast to ensure our usual messaging worked in a different way to meet our Consultant’s expectations. Sparq and the digital team were great to work with and supported our presenters making them feel comfortable. We were overwhelmed with the viewers on the day and virtual is a whole new area for us to explore for our business going forward!”
Adam Pike, Project Director at Sparq
"It’s a real comfort to know Kelly and the Arbonne events team trust us to deliver to their expectation. They are fantastic events to produce and are always creative and highly professional. Working with them is a joy as they are extremely well planned and take onboard new ideas. It’s a true testament to our partnership".