Culture

It's in our DNA to create the amazing

Sparq is in our DNA, it’s embedded within us. It’s what sets us apart from our competitors and is everything that our clients love about us; but it’s also how we behave, how we conduct ourselves.

Our DNA

We are a passionate bunch, united in creativity and a desire to deliver extraordinary events. Whether they’re in the spotlight or behind the scenes, they’re the stars of the show - bringing it all together and making it happen. Overflowing with resourcefulness and ingenuity, our team love what they do and have fun doing it. And, this is reflected in every single event we deliver.

Our values

Underpin us and everything we do. Our passion for event experiences ignites and feeds our creativity. Our integrity means we’re honest and open with one another – and with you. Our agility ensures we can be flexible when it really matters - and as the saying goes, where there’s a will there’s a way. Our excellence means we don’t settle for second best or even good enough. It means we expect the extraordinary every time.

Our responsibility

We’re committed to creating a sustainable and ethical working environment. Whether it’s looking for environmentally-friendly alternatives wherever we can, or minimising emissions from production and transport, we’re dedicated to making responsible decisions that improve the world for everyone. We’re also avid supporters of charity initiatives, from sponsorship for awards celebrating local heroes through to making donations to charities close to the hearts of our team, we’re proud to support worthy causes wherever we can.

Team SG Triumph at Tough Mudder
Tough Mudder highlights