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Sparq partners to deliver 360° virtual technical support

Sparq has formed a strategic partnership with Catch the MICE and Vii Events as their official technical event production partner. This exciting new joint venture will see us support the 360° virtual and hybrid platform provider with technical production for its events across UK and Europe.

Launched in 2019, Vii Events develops 3D virtual environments and is one of only a handful of specialists that can 3D map global event spaces. The platform uses a hyper-realistic graphical engine to closely imitate an in-person experience.

We will also be joining the Catch the MICE and the Vii Events team at its upcoming A2Z Hybrid London Event at the St Pancras Renaissance Hotel in London, on 7th March. The event will welcome industry experts, MICE media and event professionals and will focus on how event technology can support a more sustainable future for the global events sector. In addition, it will welcome a series of industry speakers and panellists discussing a range of key issues, from the meaning of hybrid through to whether the pandemic was a catalyst for positive change for the industry.

A2Z Presentation

Stuart Mitchell, Managing Director of Catch the MICE said “We are extremely excited to have Sparq on board. Their knowledge, expertise and professionalism will provide our Vii Events clients with exceptional AV, technical and creative support as well as event logistics. Over the coming months we will be fully on-boarding their teams and we look forward to supporting them as we expand within the region.”

Our Head of Sparq, Elliott Moores,  explained: “We’re delighted to be partnering with Catch the MICE and Vii Events as a technical production provider, and can’t wait to support the team with forthcoming events across the UK and beyond. Vii Events have an incredible virtual product, which is changing the way delegates experience the virtual event environment. Its technology is astounding, and their ethos is to create memorable experiences in the virtual environment, which completely represents what we’re doing here at Sparq.”

If you’re interested in attending the A2Z Hybrid London 2022 event virtually, please register your interest here. Or, for more information about Catch the MICE / Vii Events, visit: or